Uncover the true impact of your digital marketing campaigns by conducting a lift analysis. Learn how it can help you gain a comprehensive view of your campaign's contribution to revenue and profitability.

Discover the importance of top-of-funnel (TOFU) campaigns and how to effectively measure their success beyond traditional ROAS metrics. Unearth methods such as brand lift analysis, geo-testing, and GA4's comprehensive reports to understand the role of TOFU campaigns in overall marketing spend efficiency.

Understand the potential pitfalls of an aggressive promo calendar and its long-term impact on product value and customer purchasing habits. Explore strategic alternatives that prioritize product value, customer loyalty, and sustainable business growth.