About Me

Introduction

I'm Kristine, a digital marketing strategist who combines storytelling and data science to develop full-funnel marketing strategies that captivate audiences, incentivize action, and generate revenue.

Many are surprised to find out that I studied and pursued theater throughout college, however, this is where I honed my skills in understanding intention, motivation, and empathy - all critical components in creating effective ad strategies.

I bring this unique perspective to brand strategy, where I work with brands to uncover their purpose and distill it into action across both back-end operations and front-end messaging.

As a data-driven storyteller, I have a unique skillset that enables me to create content strategies that not only resonate with audiences but also drive measurable results. My expertise in both storytelling and data science allows me to craft authentic, meaningful content that amplifies a brand's mission, vision, purpose, and values.

There is huge importance in creating a consistent brand narrative across all touchpoints and my end-to-end content strategies are designed to achieve this. Each piece of content I create is not only engaging as a standalone piece but also fits seamlessly into the bigger picture.

I am experienced in using data to analyze audience behavior and tailor content to meet their needs and preferences. I also have a strong understanding of SEO and how to optimize content for search engines. This allows me to create content that not only captures the attention of target audiences but also drives traffic to a website and improves search engine rankings.

"Storytelling is a bridge that unites us in our human experience where society would keep us divided."