Create value

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beyond campaigns

Hi! I’m Kristine. I help brands synergize business goals with marketing strategy to increase enterprise value.

“Kristine helped us truly move the needle. For the first time we saw real results reflected in our topline revenue goals”
Paola, Founder, Shape Fitness For Women

Ever been "agencied"?

campaign growth ≠ business growth

Quality marketing agencies scale campaigns.
The problem?
Campaign-level metrics don't tell the full story.

transform your growth strategy

I devise a profit-focused, full-funnel approach, assessing your business economics to identify scalable growth levers, and crafting a comprehensive strategy that unifies organic, paid media, content, and branding elements.

01

Goal Setting

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02

Traffic

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03

Acquisition

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04

Retention

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Business Advisory

A blend of market insights and strategic planning, to create measurable goals and sustainable growth models.

Paid Media

A full-funnel paid media approach that converts a consumer from a lead to a repeat purchaser through strategic multiplatform touchpoints.

Paid Search

The right mix of tactical SEM strategy with on-page conversion optimization tactics to maximize ROI.

Brand Strategy

Innovative brand strategy development that captures and communicates the essence of your brand, differentiating it from competitors and creating impact.

Content Strategy

End-to-end content strategies that distill the mission, vision, purpose, and values of a brand into authentic, meaningful content that drives action.

Organic

A mastery of the competitor landscape, combined with extensive research uncovers traffic-driving content gaps to target through social & SEO strategies.

01
Case Study 01 : Mattress Affiliate
Developed an affiliate website for a direct-to-consumer mattress brand, targeting content gaps in both paid and organic strategies. This resulted in a profitable asset driving scalable conversions through mixed paid and unpaid acquisition.
02
Case Study 02 : Hair Dye
Did you know that Good Candy became last Halloween's best-selling candy? Here's how we helped them get there
03
Case Study 03 : billiards e-tailer
Successfully revamped a billiard supply ecommerce, focusing on diverse products and strategic bundling, resulting in increased revenue and ad efficiency.
04
Case Study 04 :
Men's jewelry
Successfully boosted a men's jewelry startup with a profitable paid media strategy and full-funnel brand approach, leading to a strong acquisition-to-value ratio and consistent revenue growth.
Latest posts

I want you to succeed.

My blogs delve into all things content and growth marketing, offering advice and perspectives that can truly drive your brand's success.

THE POWER OF 'WHY' COMPELS YOU: CRAFTING PURPOSE-DRIVEN MARKETING FOR MILLENNIALS

Explore the transformative power of 'Why' in today's marketing landscape.
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Reasons To Believe: The Heartbeat of Your Brand Messaging

Unpack 'Reasons To Believe' - those key points that make your brand authentic and reliable for your audience. Together, we explore the process of pinpointing your unique brand spark and how to radiate that consistently across all your brand communications.
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How and Why to Conduct a Lift Analysis in the Era of Modern Digital Marketing

Uncover the true impact of your digital marketing campaigns by conducting a lift analysis. Learn how you can gain a comprehensive view of your campaign's contribution to revenue and profitability.
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Paid Media
5 min read

WHAT IS COST-CAPPING ON GOOGLE ADS & WHEN TO USE IT

Cost-capping may help you maximize your ad spend by allowing you to set a maximum CPC or CPA. Learn how it works & when to try it, here.
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Paid Media
6 min read

UNDERSTANDING DYNAMIC SEARCH ADS: A BEGINNER'S GUIDE

Considering using Google's Dynamic Search Ads to drive sales to your business? Here are 5 aspects to consider when planning your campaign strategy.
Read post
Partnership Opportunities

ready to think bigger?

Your business cannot be condensed to a singular metric or campaign goal. If you're ready to expand your mindset beyond campaign-level success signals and build the structure that creates real, profitable revenue and long-term value, let's talk!

Let's Talk