Challenged with a low AOV and high prospecting costs, this vivid hair dye company believed they could not drive new customers profitably. In taking a full-funnel approach, we looked at long-term value to create a new customer acquisition target. In rethinking the way we measured success against our paid media efforts, we increased new customer acquisition, returning customer rate, and long-term value - which is what really drove the needle and created month-over-month growth.
